13 Comments
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Lew's avatar

I know you guys were thinking about a loyalty program or something similar. Maybe this will help jumpstart those future iterations

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The Minted Minutes's avatar

We definitely need a way to reward the community. I agree with this

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Morgan DeCanio's avatar

I'm glad you decided to still put these up for sale. I'm stoked to rock an "imperfect" Minted OG Run Club hoodie!

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The Minted Minutes's avatar

I'm glad we could give them a new useful life

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Joe Waterhouse's avatar

Been there w this before ! What terms did th factory give you in return ?

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The Minted Minutes's avatar

Nothing - totally cooked lol

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Luis Trujillo's avatar

Been reading these since the start. I’d say in a way you transferred this page to your YouTube videos to me at least. it’s the same behind the scenes very raw content of a brand you’ve seen start up from scratch. Some people like to read others like to watch either way I feel like I’m getting the same type of content.

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The Minted Minutes's avatar

I guess that is a good way of putting it. For me, the longer form "episode" style videos are not only very fun to make but also feel like a huge leap in production quality for us as a smaller brand.

The idea is that every 2 weeks a new, almost, tv show style video comes out for people to watch etc.

Im glad to hear that you enjoy both styles

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Gem's avatar

Loved reading this. We did a similar thing (Aussie brand owner) had some frustrating superficial errors, called them the “the beautiful mistake”. Almost did better than our original product.

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Ryan Long's avatar

Read this after purchasing one of your discounted hoodies and Im a first responder in NY and I can agree that sometimes you have to go with your “gut” feeling when operating with emergency situations so glad you guys sold them I got mine and its nearly perfect thank you!

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Mike Yu's avatar

Building on Luis' point, these posts give me insight into your real-time thoughts and forward planning. They get me excited about what's to come, especially when it comes to rewarding loyal customers with content that is nuanced and layered. A different type of connection than youtube. Since some videos are filmed well in advance and posted weeks or more later, as you mentioned, we get a glimpse of what's happening through Minted's Instagram or your stories, almost experiencing it in real-time already - partial duplicative.

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Mike Yu's avatar

Just grabbed a cafe scene tee as I see they are back in stock =)..tempted to get the windbreaker to walk around in Chicago next month

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H.O.M.E.R.'s avatar

Honestly loving the transparency and opportunities Minted consistently provides its supporters. Other brands/designers could stand to learn a thing or two from Minted’s ability to seek and recognizing how to turn any negative situation into a positive experience for everyone and not just a select few. We’re here for the long haul!

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