As much as I LOVE the concept for the shoebox design...I am a little bit confused by the overall brand image of Minted New York. The subway is grungy in nature and it just feels like it will conflict with the “slow open” box concept you talked about on tiktok.
I also believe two contrasting themes have the potential to create something uniquely incredible if combined harmoniously. Looking forward to seeing what you and the minted team come up with 🖤
Hey Marcus, love to see the design and thought process that you put into something seemingly so simple like a box. Your attention to detail in such things is what sets Minted apart and is why the brand will continue to become more and more successful. I love the idea of the subway box with the history surrounding it and am excited to hear about the second option. Also, do you have an estimate of when these Saucony’s will release? 2024?
This is soooo incredible
Cheers!!
When’s the podcast coming back?
It really should have been back by now. I need to book time for us in the studio - let me look into next week!
I love the reference to subway signage pre-Massimo Vignelli. Creates a beautiful tension with the contemporary metallic finish.
As much as I LOVE the concept for the shoebox design...I am a little bit confused by the overall brand image of Minted New York. The subway is grungy in nature and it just feels like it will conflict with the “slow open” box concept you talked about on tiktok.
I also believe two contrasting themes have the potential to create something uniquely incredible if combined harmoniously. Looking forward to seeing what you and the minted team come up with 🖤
Hey Marcus, love to see the design and thought process that you put into something seemingly so simple like a box. Your attention to detail in such things is what sets Minted apart and is why the brand will continue to become more and more successful. I love the idea of the subway box with the history surrounding it and am excited to hear about the second option. Also, do you have an estimate of when these Saucony’s will release? 2024?
Truly a unique design, is there any chance we would see a shoe with the subway lines after the first shoes drop?
Great concept Minted team. Looking forward to seeing the other