I’d like to thank everyone that has subscribed to these publications!and if you aren’t subscribed you can do so below Last week I wrote more about a wide breadth of "what we were doing over the last 12 weeks." I want to get back to the weekly cadence of breaking down what is being worked on, as it also makes it easier for me not to accidentally overlook something in my recap.
I love collecting Tags from certain places, its a little keepsake! I think it would be cool if the tag is made up of some type of durable material or unique in some way. Maybe made out of fabric scraps and have the name printed on them, make it a "collect them all" kind of thing? I also love stickers, I throw them on my laptop, water bottles and etc. Each drop = different stickers (if that is realistic). Then market it at the end of the year where people could buy a pack of the stickers released that year?
Building off what some others have said with adding the release or other identifying info about the garment, I think it could be cool to, on the reverse side of the logo) name the releases after NYC streets or sights. Example: 5th Ave, Central Park, Empire State Building. And then include an outline of the street/sight. So if it was the Blue Line release, that would be in foil along the edge of the tag and then the shape of the Mta blue line route would be in foil as well. Kinda makes each card collectible but also not as difficult as numbering each garment in a run
Personally I don’t hang onto them. I think they could maybe be replaced with something people are more likely to keep, maybe a bookmark or something similar? Or removed entirely as an eco friendly move.
So I kept the first few of the tags but they didn’t change so I started throwin them out. I think what you do depends on motive… do you want people to keep the tags as collectible items bc they’re like individually unique? Or do you want to make it like a game, encouraging people to collect for a final product, exclusive drop or something? I like someone’s ideas of changing colors of tags, designs, and having drop # or run type. I just don’t think most people will continue to collect tags if (1) they’re always the same, (2) if there’s no purpose to them as the business continues to grow
I think the bookmark is a good idea, but also a good idea to maybe have product and drop numbers etc. on the tag and have some sort of future thing you could do with that... maybe events, etc. Could be fun.
I keep the tags of pieces/brands I really like in a folder along with spare buttons/thread that come with some of my garments (: I’ve seen people obsessively collect and save their lululemon tags, which are built similar to the minted ones, idk if that helps at all (:
I like collecting the tags and i think that it is a cool extra thing that comes with the clothes. maybe imprinting different version numbers for every release could create some novelty
I think for in-person retail/pop-ups that you do in the future, the tags are a nice touch and memorable, but for the sake of online I would agree with most that it is not worthwhile and mostly thrown away.
I don't keep the hang tags anymore. At first, I kept the one from my run club hoodie, but eventually discarded as I couldn't think of a use. They are clearly of high quality and add to the overall aesthetic of the item/brand. I think if there was a way to make them multifunctional (like below recommending as a bookmark) or similar and ideas were shared to the end user it would be utilized more. Or alternatively, in today's society you could forgo as most people throw them out with the packaging.
I like the tags a lot - I recognize that they’re nice, nicer than a normal tag. That said, after ordering multiple items, I haven’t been holding onto them. In fact, after a while of keeping a couple, I ended up tossing them because I didn’t have anything to do with them. They feel nice enough to keep but right now there’s not an obvious utility. They’re close though! Whatever change happened wouldn’t need to be major.
Bookmark with a code on the back where at the end of the year they are able to get exclusive items or items marked down. I think the exclusive route would help
A thought our design with a durable material could become a collectors item, especially if variations over time/collections or could be repurposed to other uses (bookmark etc). Several thoughts in one there I know.
Also big fan of stickers coming with deliveries (as they do now) so please keep them coming! Similar to what Picante (mainly uk brand) do with their collections and stickers etc.
I love collecting Tags from certain places, its a little keepsake! I think it would be cool if the tag is made up of some type of durable material or unique in some way. Maybe made out of fabric scraps and have the name printed on them, make it a "collect them all" kind of thing? I also love stickers, I throw them on my laptop, water bottles and etc. Each drop = different stickers (if that is realistic). Then market it at the end of the year where people could buy a pack of the stickers released that year?
Building off what some others have said with adding the release or other identifying info about the garment, I think it could be cool to, on the reverse side of the logo) name the releases after NYC streets or sights. Example: 5th Ave, Central Park, Empire State Building. And then include an outline of the street/sight. So if it was the Blue Line release, that would be in foil along the edge of the tag and then the shape of the Mta blue line route would be in foil as well. Kinda makes each card collectible but also not as difficult as numbering each garment in a run
You could do what patagonia and some companies like woolrich do where they put the season and year and then product and color abbreviations.
Personally I don’t hang onto them. I think they could maybe be replaced with something people are more likely to keep, maybe a bookmark or something similar? Or removed entirely as an eco friendly move.
Incorporate the stickers into tags, unique sticker design for each garment.
So I kept the first few of the tags but they didn’t change so I started throwin them out. I think what you do depends on motive… do you want people to keep the tags as collectible items bc they’re like individually unique? Or do you want to make it like a game, encouraging people to collect for a final product, exclusive drop or something? I like someone’s ideas of changing colors of tags, designs, and having drop # or run type. I just don’t think most people will continue to collect tags if (1) they’re always the same, (2) if there’s no purpose to them as the business continues to grow
I think the bookmark is a good idea, but also a good idea to maybe have product and drop numbers etc. on the tag and have some sort of future thing you could do with that... maybe events, etc. Could be fun.
I keep the tags of pieces/brands I really like in a folder along with spare buttons/thread that come with some of my garments (: I’ve seen people obsessively collect and save their lululemon tags, which are built similar to the minted ones, idk if that helps at all (:
I like collecting the tags and i think that it is a cool extra thing that comes with the clothes. maybe imprinting different version numbers for every release could create some novelty
I think for in-person retail/pop-ups that you do in the future, the tags are a nice touch and memorable, but for the sake of online I would agree with most that it is not worthwhile and mostly thrown away.
I personally have kept all of my tags, I think they are a good touch.
I don't keep the hang tags anymore. At first, I kept the one from my run club hoodie, but eventually discarded as I couldn't think of a use. They are clearly of high quality and add to the overall aesthetic of the item/brand. I think if there was a way to make them multifunctional (like below recommending as a bookmark) or similar and ideas were shared to the end user it would be utilized more. Or alternatively, in today's society you could forgo as most people throw them out with the packaging.
I like the tags a lot - I recognize that they’re nice, nicer than a normal tag. That said, after ordering multiple items, I haven’t been holding onto them. In fact, after a while of keeping a couple, I ended up tossing them because I didn’t have anything to do with them. They feel nice enough to keep but right now there’s not an obvious utility. They’re close though! Whatever change happened wouldn’t need to be major.
I use my tags as book marks but obviously only use one
Bookmark with a code on the back where at the end of the year they are able to get exclusive items or items marked down. I think the exclusive route would help
Agree with the general consensus here.
A thought our design with a durable material could become a collectors item, especially if variations over time/collections or could be repurposed to other uses (bookmark etc). Several thoughts in one there I know.
Also big fan of stickers coming with deliveries (as they do now) so please keep them coming! Similar to what Picante (mainly uk brand) do with their collections and stickers etc.